The inauguration ceremony was held at 11:30 AM. Apart from Naveen Patnaik and Dharmendra Pradhan, Bhubaneswar Lok Sabha MP Prasanna Patsani and Jagdeesh Chandra, Head, ETV News Network were present at the occasion.
ETV Odia is not a new name to people in Odisha. It was the oldest TV channel of Odisha, owned by Ramoji Group. Earlier, it was active as a news-cum-entertainment channel. Later, it was sold to Network 18 Group. The entertainment wing is now known as Colors Odia. The 24/7 news wing has been relaunched as ETV Odia.